Lockup
Symbol and wordmark together. The default for anything that names us: a post, a banner, a partner page.
Logo
Three forms, each in colour, for dark grounds, and in black or white. SVG scales to any size; PNG is for tools that cannot take vectors.
Symbol
The mark on its own: a horse standing inside its ring. For avatars, app icons, favicons and any square space.
Wordmark
The name alone, in the symbol's two colours. Only where the symbol already appears nearby.
Colours
Two brand colours, taken from the symbol itself, on a cream ground. They are named in the wordmark: “Hoo” is the saddle, “fine” is the teal.
Hoo · saddle
#663403
The horse, the upper ring, the letters “Hoo”
fine · teal
#2394B4
The lower ring, the letters “fine”, every call to action
Cream
#FAF6EF
The ground everything sits on
Saddle, dark
#3A1E02
Dark bands and grounds; the lockup goes cream + teal on it
Teal, light
#6BB9CD
“fine” on a dark ground
Typography
One family for everything, free on Google Fonts. Nothing else is needed.
Social profile
An avatar that survives a circular crop, on either ground, and a cover image. Our own accounts are hoofine.official on Instagram and hoofine on Facebook.
Photographs
Six pictures from our own campaigns, cleared for use alongside Hoofine. Each comes as 9:16 for stories and reels and 4:5 for the feed. Credit is not required.
Ready-made posts
Finished graphics you can post as they are, each as a square post and a story. The prices and claims on them are the ones on hoofine.com today.
The few rules
Please do
- Use the files exactly as supplied, at a size where the ring reads clearly.
- Pick the colour version on light grounds and the dark-ground version on dark ones.
- Keep clear space around the logo of at least the height of the “H”.
- Write the name as Hoofine: one word, capital H.
- Take prices and features from hoofine.com and say where they come from.
- Label commissioned or affiliate content as advertising wherever it appears.
Please don’t
- Recolour, outline, rotate, stretch, add shadows or gradients to the mark.
- Merge the symbol with another logo or set it inside a shape of your own.
- Put the logo on a busy part of a photo without the dark scrim.
- Write HooFine, Hoof-ine or HOOFINE, or break the word across lines.
- Use the symbol as a bullet, a pattern or an emoji inside running text.
- Describe our escrow as “regulated” or “licensed”; say “Hoofine holds the money”.
Hoofine is a product of Growvit GmbH. The Hoofine name and symbol are trade marks of Growvit GmbH (applications pending). These files may be used to present Hoofine as described on this page; they grant no other licence. For anything not covered here, write to [email protected].