Generalist classifiedsUnited States (some global)

Hoofine vs HorseClicks

Specialised in the horse transaction — not horses, trailers and tack at once.

HorseClicks is a widely used classifieds site covering thousands of horses plus trailers, tack and equipment. Its multi-category breadth drives traffic, but payments are handled offline with no payment protection, and verification is limited to account creation. Hoofine focuses entirely on the horse transaction — verified sellers, buyer protection, pedigrees and breeding — rather than splitting attention across equipment categories.

HorseClickshorseclicks.com. Comparison is based on each platform's publicly described model and may change.

Every payment comes with buyer protection

HorseClicks is an advertising venue — buyer and seller arrange payment privately, so a wire or deposit leaves you exposed. On Hoofine you pay through Stripe, never by wire to a stranger, and if the horse isn't delivered, or you report a problem within 48 hours of handover, we help reverse the payment.

Every seller's identity is verified

HorseClicks relies on basic account registration, so you may have little more than a name and a phone number. Hoofine verifies seller identity (KYC) before a sale, so you know who you're dealing with.

Nothing is charged unless the sale completes

Instead of paying listing fees whether or not your horse sells, listing on Hoofine is free. A completed sale costs the seller 3% of the price, and the buyer 4.8% plus €69.99 on top of the agreed price — both shown before anyone commits. A sale that falls through costs neither side anything.

Hoofine vs HorseClicks, feature by feature

FeatureHoofineHorseClicks
Buyer protection on every sale
Identity-verified sellers (KYC)
48-hour inspection window
Dispute resolution on the transactionReport ads only
Public pedigree databasePer-listing only
Breeding & stallion-at-stud network
Multi-currency, built for cross-border
Free to listFree + paid placements
Cost to sell3% of the price, only on a completed saleListing fees regardless of outcome
Cost to buyThe fixed fee drops to €24.99 on sales under €2,000.4.8% + €69.99 added at checkout, shown before you payNo platform fee — payment is arranged privately

Fees shown are current at the time of writing. The pricing page is the authority, and buyer protection explains what the buyer's fee pays for.

Why buyers and sellers choose Hoofine

  • Buyer protection and dispute resolution built into every sale
  • Identity-verified sellers, not just listing accounts
  • A horse-first platform with a real pedigree database

Hoofine vs HorseClicks — FAQ

  • Hoofine vs HorseClicks — which is safer?

    HorseClicks is a broad equestrian classifieds platform with no integrated payment protection or KYC; trust is established directly with the seller. Hoofine builds protection into the platform: verified sellers, payments with buyer protection, and dispute resolution on the transaction.
  • Is Hoofine a good alternative to HorseClicks?

    If you want the breadth of an online horse marketplace plus protection on the actual transaction, yes. HorseClicks is great for discovery, but it leaves payment and seller identity to you. Hoofine adds buyer protection on every sale, identity-verified sellers, and a 48-hour inspection window.
  • Does HorseClicks offer buyer protection?

    HorseClicks operates as a classifieds/advertising platform and does not provide integrated payment protection for horse sales — payment is arranged privately between buyer and seller. On Hoofine you pay through Stripe, and if the horse isn't delivered, or you report a problem within 48 hours of handover, we help reverse the payment.
  • How much does Hoofine cost?

    Listing is free, and there are two fees on a completed sale. The seller pays 3%, deducted from the payment to their Stripe account. The buyer pays 4.8% plus a €69.99 service fee on top of the agreed price — the fixed part drops to €24.99 on sales under €2,000 — shown before you pay, never added afterwards. Nothing is charged on a cancelled or refunded transaction. Current figures are always on the pricing page.